Jose Henrique Borghi; Taking the Advertising Industry By Storm

The success of any advertisement is solely dependent on the creativity and ability of the advert to capture prospective clients through addressing their needs and offering a workable solution, through the product being advertised. This has and continues to be the major driving force of the Brazilian advertising industry. Today, Brazil boasts of having the most creative advertising industry. This is evidenced by the numerous companies eg; American express, Honda, Unilever; outsourcing the expertise of Brazilian citizens.

Jose Henrique Borghi is one of those individuals solely responsible for the growth of the advertising industry in Brazil. Henrique graduated from PUC Campinas, started his career in 1989. Full of Business ideas while lacking financial muscle, Henrique sought employment and landed it at the Standard Ogivly where he worked in the capacity of an editor. Henrique met Erh Ray while working at the Talent & Leo, upon exposing ideas the brainchild of what is today known as the Borghierh advertising agency. 2006 was an iconic year for the advertising agency, having lacked financial help from credit giving institutions, Jose sought to bring in Lowe as a partner, thus creating Borghi Lowe. This partnership offered the much needed financial muscle, since then then the advertising agency grew like a wild fire, receiving numerous accolades.

In a bid to conquer the global advertising industry, Borghi Lowe has recently partnered with Mullen and Lowe agency giving it new name Mullen Lowe. Jose Borghi and Andre Lowe serve in the capacities of CEO’s in the company. Jose who is a firm believer in hard work has his sights set on making the advertising agency the best in the world.

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Jose Borghi: Redefining Advertisment

Jose Borghi: Redefining Advertisment

The recent past has seen the Brazilian Advertisement Industry grow to become one of the best advertisement platforms in the world. The need for effective advertisement need not be over emphasized due to the looming reality that the success of any business big or small startup or preexisting depends on successful advertisement strategies.Jose Henrique Borghi is one of those individuals responsible for the success witnessed by the Brazilian advertisement industry. Borghi is the co-founder of a leading advertising agency now known a Mullen Lowe.

Borghi who is a Brazilian Native, holds advertising credentials from PUC-Campinas. Upon completion of his studies Borgi was full of ideas and was looking to start up his own advertising enterprise but lacked the financial muscle to do so. He sought employment and worked at the Standard Ogivly in the capacity of an editor. He went on to work at other advertising companies building his reputation and mastering the art of advertisement. BorgiErh was founded when Erh Ray met and agreed shared their mutual ideas.This has greatly contributed to the growth of this firm.

This venture met a lot of challenges owing to the fact that credit giving institutions would not advance them any loan. In 2006, Lowe partnered with BorghiErh to create what is today known as BorghiLowe.Since its inception the advertising agency has made a name for itself in the advertising world. Borghi and Lowe serve in the capacity of CEO’s and have both made and maintained reputation as the best advertising agency in the world.