Fabletics offers customers a twenty-five dollar first outfit deal if they decide to choose to become members of the Fabletics VIP membership. Over one million people decided to become Fabletics VIP members. Even more people A staggering number of people by all counts follow @fabletics on Instagram. The company is all about encouraging people to feel comfortable and stylish when they work out. It’s hard to feel positive about working out when you wear the same baggy pair of sweats and a lumpy t-shirt.
They were against opening physical locations, because the cost of their clothing would go up. Surprisingly when they dipped their feet into opening six stores -once of which was in the well known shopping center the Mall of America- the Fabletics company flourished even more in areas around these stores. They didn’t have to raise the cost of the active wear in the physical locations, because sales were good around the store even if the sales did not solely take place within the stores. The company decided that there must have been many customers who were going into the stores to try on clothing or to read the review of their activewear to decide if it was actually good quality enough. Then they went home to purchase what they liked online. Of course sales happened within the physical location stores as well. Another part of having physical locations is that the location itself serves as an advertisement in some ways. Even if people don’t go inside the store when they are out shopping they might see it in a mall or in a shopping area of a city. Since stores are usually covered in posters and signs, it’s essentially the same thing as a billboard advertisement. As of right now, Fabletics is going ahead with opening up to one hundred Fabletics active wear physical locations in the upcoming years. The website Racked published an article about Fabletics’s decision to expand their physical locations.
Over the years the one issue Fabletics has been faced with is customers who do not understand their VIP membership. It’s still been a problem in some ways for those who do not educate themselves or read on the Fabletics website what the membership entails. Always read all the information if you decide to become a member. Simply put the VIP membership gives customers discounts and store points. It costs forty-nine dollars and ninety-five cents each month to have the membership. If you are constantly buying new gym or athleisure wear, this is certainly a good deal for you though because the discount is worth the monthly charge. For those who do not buy a lot of athletic wear each month, they can skip a monthly charge as long as they do so before the fifth of each month. The VIP membership is always available for cancelation if a customer is tired of the charge.
Whether you shop at one of the new physical locations or at the Fabletics online store at https://twitter.com/fabletics?lang=en, just make sure to educate yourself about the VIP membership on the website or by asking a sales associate. If it isn’t something you want to try right away, know that you can shop as a guest shopper.