Now you can turn your favorite pair of little black workout leggings into your favorite little black dress. Kate Hudson has made all our comfort dreams a reality with her new line of atheleisure dresses from her Fabletics company, an online shopping site that offers trendy clothes at a price point many consumers can afford.
In fitting with the Fabletics line, these dresses are created to look cute and stylish but still remain comfortable enough for all types of activities. Hudson, in her interview with Marie Claire magazine, tells us that she really wants the dresses to be wearable for all women. She even took our undergarment dilemmas into account. Some of the dresses have built in bras and all are designed to elicit the minimum amount of effort when getting ready for a day or night out. Also, the material the dresses are made of acts in the same way as compression tights, making our bodies look the very best, just like our favorite workout wear.
In her Marie Claire interview at http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/, Hudson also discusses the Fabletic swimwear line, debuting just in time for summer. The line uses the same idea as the dresses, taking our favorite everyday active wear and turning it into in a swimsuit that not only looks great but allows us to move and stay active without worrying about an embarrassing slip.
The activewear market began heating up a few years ago as more and more women began combining comfort and style to create a whole new fashion trend. Hudson co-founded their swim line in order to give consumers better options when it came to activewear, according to Fabletics.com. There’s a whole new market of young consumers who are turning to online shops in order to find great styles and variety. The Fabletics concept allows customer to get clothes at a good price point and the choices are updated often, allowing for a unique marketing experience. Reference: https://twitter.com/fabletics